How does the role of emotion and psychological attachment perpetuate Essay

How does the role of emotion and psychological attachment perpetuate the goals and actions of the main characters in Siddhart - Essay Example Another book crafted on the path of humanity and presented on a spiritual plane was the book â€Å"The Temple of the Golden Pavilion† by Yukio Mishima. The book was published in the year 1956 and was translated into English later in the year of 1959 by Ivan Morris. The book is based loosely on the burning of the Golden Temple situated at Kinkaku-ji of Kyoto. The novel revolves round the obsession with the beauty and the growing urge to destroy it. Comparison between â€Å"Siddhartha† and â€Å"The Temple of the Golden Pavilion† The books â€Å"Siddhartha† by Hermann Hesse and â€Å"The Temple of the Golden Pavilion† by Mishima are similar in many aspects. The ages that are captivated in both the novels are very similar. Along with this, the context of the books, more precisely the spirituality encapsulated within the narrow framework of the plots involved in both the novels are presented in a similar way. Yet there are some differences in the presen tation of subtle and cosmic scheme of things operating on the paradoxical plane of psychology and spirituality in both the novels. This intricate and subtle difference sets the parameter on which comparison can be made between â€Å"Siddhartha† by Herman Hesse and Mishima authored â€Å"The Temple of the Golden Pavilion†. Stark comparison can be drawn from the thematic perspective of both the novels. The novels â€Å"Siddhartha† and â€Å"The Temple of the Golden Pavilion† present a psychological trajectory of their respective protagonist. This trajectory includes the crest and fall of emotion and is presented in both the novels at a different paradigm. This difference of presentation of psychological crest and fall frames the major difference on the thematic plane. The title of the novel, â€Å"Siddhartha† is a Sanskrit word which actually contains two different words, namely ‘siddha’ which means achievement and ‘artha’ w hich means wealth or meaning. Amalgamation of both the words into one stands for two meaning. At the first plane, it means ‘he who has discovered the meaning of existence’. Also, the meaning denotes, ‘one who has achieved or attained his goals’ (Boeree, 1999). Eventually the name of Buddha before the attainment of renunciation was Prince Siddhartha or Gautama. In the book Gautama is referred to as ‘Gotama’. The story of â€Å"Siddhartha† starts with the journey of Siddhartha along with his companion Govinda. Siddhartha, the son of the Brahmin, leaves his home to join the ascetics. They leave the home and set out for the quest of the enlightenment. The story is plotted against the background of ancient India somewhere between the 4th to 7th Century BC. Siddhartha leaves the materialist life but indulges into the pleasures of the world by becoming the trader of love and consequently again gets back to ascetic. This circle of consciousness completes as a comprehensive representation of the events that takes place consciously in human life as his experience. The fundamentals of human cognition like perception, participation and knowledge take place within the context of experience and experience of human being essentially involves the oscillation of emotions pertaining to pain and pleasures of human life (Archie, & Et. Al., 2004). In the Part One of the book, author describes the restless

Analyze and interpret the events surrounding the overthrow of foreign Essay - 1

Analyze and interpret the events surrounding the overthrow of foreign governments by the United States. Why did the United States depose these foreign governments and what were the long term consequences - Essay Example extend the range of the Navy and Air Force, Kinzer shows how corporate interests, particularly related to the sugar industry, worked together with both the Presidential administration and military forces to establish a new government in Hawaii, protect it militarily through the deployment of Marine forces, and then to give it official recognition over the indigenous Hawaiian government led by the Queen, essentially enacting â€Å"regime change†. (Kinzer, 2006) Kinzer suggests that minority corporate interests related to the sugar industry drove the policy, but that this also was part of the broader goals of the imperial era where many industrialized nations sought to extend their influence globally through a combination of trade, military occupation, colonization, and natural resource exploitation. Another critical aspect Kinzer identifies is what can be called the â€Å"land grab† where corporate interests such as those related to the sugar plantations acquired vast tr acts of land from indigenous peoples using dishonest means cloaked in legality. The next main example Kinzer gives is the manufacturing of consent for war in the style of â€Å"yellow journalism† is Cuba, as related to the sinking of the Lusitania. Kinzer suggest that again sugar interests were a driving force, but behind the sugar trade the more sinister aspects of late 19th Century capitalism that were represented elsewhere in America. This is the era of the great Robber Barons, Carnegie, Morgan, Frick, Rockefeller, and the founders of modern finance and industrialization in America. Kinzer focuses more on the wider imperial forces that drive this era, such as the Spanish-American war, Cuba, the Philippines, and early intervention in the â€Å"Banana Republics† all as examples of the imperial drive that were driven by the urge to dominate other nations and indigenous groups through trade, land grabs, and natural resource exploitation. Kinzer shows how the aspects of the trade can shift from profit

History of the Indian-Pakistan Conflict

History of the Indian-Pakistan Conflict Conflict Analysis 2nd assignment: Choose one conflict from the UCDP data. Identify and map the different historical stages and periods of the conflict using the conflict cycle. How did battle deaths and other forms casualties (one-sided violence) change during the conflict cycle? What kind of pattern do you observe over time? For this essay I have chosen to write about the Indian-Pakistan Conflict over the Kashmir which is a strategically placed region in the north west of the subcontinent, bordering China and the former Soviet Union. The main issue is that both countries are claiming this territory, based on religious reasons according to Pakistan considering the majority of population being Muslim and governmental reasons according to India because a Hindu Maharajah is ruling the area. The British India has been split up into three countries, Pakistan, India and East Pakistan. They have been divided by the population who were mainly Muslim in the north west and north east side of the subcontinent the Hindu in the central side. This partition caused a large human migration and from this point many violence have taken place across the region. The years 1946-1946 are the pre-conflict phase of this major conflict because after the partition of the British India, Kashmir had to choose whether they want to accede to Pakistan, India or to become Independent. The escalation to the First Kashmir War is taking place along the 1947 because Pakistan did not want Kashmir to accede to India therefore Lashkar tribesmen invaded the area so the ruler was forced to ask help from the Indian armed forces because he was facing internal revolts because the â€Å"Muslim peasants refused to pay their taxes to the Hindu landlords† (Stanley Wolpert, India and Pakistan, p22) and an external invasion because Pakistan wanted to â€Å"liberate Kashmir from Hindu control† (Stanley Wolpert, India and Pakistan, p22). The crisis phase during the First Kashmir War reaches the top between 1948 and 1949 when the Indian government responded with massive fighting against the Pakistan army, but then based on the aggression that came from Pakistan, India asked for the United Nations intervention in order to mediate the war. The intervention of the United Nations builds up the outcome of the war because both countries were forced to withdraw the troops and the tribal invaders. The Kashmir area had been split up in two territories by the ceasefire line and basically the north-western side of the region will be administered by Pakistan and the central, north-eastern side of Kashmir will be administered by India. The ceasefire line has been drawn based on the lawyers’ conclusions within the United Nations Security Council, which were based on the population wishes which showed that most of those who are living in the north-western part seemed to favour Pakistan and in the central and north-eastern part Hindu and Buddhists are majoritarian. The final decision has been taken in 1964 but until that, all the period was an â€Å"exacerbating Cold War†. (Stanley Wolpert, India and Pakistan, p27). Starting with the second decade of 1964 and the beginning of the 1965 the tensions are increasing because the United Nations ceasefire line could not stop the invaders to cross the border into the Indian administered Kashmir. This invasion took place because the Pakistani army general has been angry when India announced that the implementation of a constitution in Kashmir made the state part of the Indian Union. The confrontations rich the top and transform into a crisis when the Indian troops crossed the international border line to Lahore even if this was not the truest Indian intension. They only did that because the Pakistani army general dared the Indian army general to attack the defenceless capital but he actually didn’t believe that actually India could do that. After all these happened, the Pakistani general begged the US presidency to set a ceasefire line with India. At the very beginning of the 1966 as an outcome the Tashkent Agreement has been signed in Uzbekistan between both parties because each of the war actors were holding a territory from the other actor. This agreement has been signed under the following idea â€Å"Instead of fighting each other, fight against the poverty, disease and ignorance†. (Stanley Wolpert, India and Pakistan, p34). The situation is still quite tense because this outcome is still in a crisis moment when any spark could start the war again. Many revolts are taking place in Pakistan between 1966 and 1969. The student’s dormitories have been assaulted by the riots and most of the population in Lahore wanted to change the government. In both West and East Pakistan the martial law has been implemented by Ayub in the early 1969. Based on the martial law in Dhaka, the capital of East Pakistan most of the prisons have been filled up with political prisoners because the country wanted to become independent. Because of fast spread of the issues in both countries at the very beginning of 1971 the third war begins in East Pakistan and that is actually the transformation of East Pakistan into Bangladesh. The reason of this war is that the West Pakistan government did not accept the elected premier in East Pakistan to start his premiership. Basically the violence increases, reaching a top crisis when the West Pakistani air forces launched an attack over the north-western Indian airfields. After the actions India involves directly into the war and organizes an air, land and sea attach against the eastern Pakistani because most of the West Pakistani army was there. In March 1971 the western Pakistan army become war prisoners in Dhaka and the Bangladesh become independent, â€Å"reincarnated from the East Pakistan†. (Stanley Wolpert, India and Pakistan, p41). Right after that, in 1972 an outcome is on the way. Both Prime Ministers of Pakistan and India, meet in the Indian town of Shimla to sign an agreements where both parties promise to end up fighting and to start the promotion of a harmonious relationship and to establish a durable peace in the area. This agreement also transforms the ceasefire line into the Line of Control between these two countries. Following in the 1974, India’s state government affirms that Kashmir is part of the Indian Union but the Pakistan’s government rejects an accord that both countries had to sign in respects of the sharing region. In May the same year, India organizes the underground detonation of a nuclear bomb on its territory in order to show the nuclear power that the country has. 1988 is a very interesting year because reaches the lowest rate of violence since the whole conflict started and both sides signed an agreement which says that none of them will attack the nuclear facilities of the other’s. However, in 1989 a sharp rise of deaths transforms Kashmir again into a crisis because a resistance against the Indian rule began in the valley. Actually this resistance is happening because the Muslim Parties in the region accused the Indian government of intervention on the 1987 state’s legislative elections. At the same time India accuses Pakistan of providing weapons and training to the protestors in the valley but the Pakistani government denies everything. In 1990 the situation has still a crisis character because of the protests in Kashmir but in 1991 even if the tensions are still high rated, both countries manage to sign another agreement where they decide to provide advance notification regarding any military movement in order to protect th e airspace violation and in 1992 they sign a non-nuclear aggression agreement which prohibits both countries to use chemical weapons against each other. Between 1996-1999 there is an escalation because of several clashes between the military officers at the Line of Control. In 1998 begins a nuclear race between India and Pakistan because of the detonation responses between them but happily they end up being sanctioned by the international rule. Sadly in 1999 the confrontations transform into a crisis again because the Pakistan forces are taking strategic positions on the Indian side of the Line of Control. As a counter offensive Indian forces fights and manage to move the Pakistan army back on their side. This conflict is called Cargill war because of the location where took place and is the first one that happened right after both countries showed their nuclear power creating a worldwide fear of the possibility that one of both countries could use the nuclear bomb. In 2000 and 2001 the tensions in Kashmir valley are still very high plus the administrative leader of the region of India to start a military operation against the Pakistani training camps, but in July 2001 both Prime Ministers meet in a Summit in order to discuss about the core issue in Kashmir but they couldn’t come to an agreement. In December the same year the situation is still in a massive crisis because the Indian Parliament has been attacked and they continued to fight along the Line of Control until happily the war has ended thank to the international intervention. In 2002 both sides try to define an outcome despise the risky tensions and in 2003 they decide to stop fighting, following a quiet period until 2004 when both Prime Ministers meet within another Summit and decide to withdraw the troops from the Line of Control because the situation has been improved in the area. At the moment the conflict is still blurry an in outcome stage because during 2010 and 2011 minor bomb attacks happened in New Delhi but obviously the number of deaths decreased drastically bellow 100. As a conclusion what I would say is that, this is a quite complicated and long conflict with a very dynamic pattern. Despite of the several signed agreements both parties just couldn’t stop fighting from what it is considered to be theirs and as you can clearly see the conflict is still debated even if there is no crisis situation.

Russian Diplomacy Essay -- essays research papers

Diplomacy   Ã‚  Ã‚  Ã‚  Ã‚  There were many reasons for WW1. There was the assassination of a European archduke and many building rivalries between most of the european countries. Italy, Russia, France, Austria-Hungry, Germany and England all sought the goal of acquiring new market and establishing global empires. Russia had already had influence over Manchuria and hoped to take control of Dardanelles and Bosporus.   Ã‚  Ã‚  Ã‚  Ã‚  In the year of 1908, Russia had been called upon to bail out Serbia after Austria-Hungry had annexed Bosnia-Herzegovina. Russia just turned their back and denied the help to Serbia and there were two reasons for this. First, Russia had just ended the Russo-Japanese War and had no room in their budget to help out Serbia. Second, They had already secretly made a deal with Austria Hungry to take Bosnia-Herzegovina in a trade for the Dardanelles. When the Russians found out that Austria-Hungry had double crossed them and went ahead with their move before they could take part in the deal they became furious with Austria-Hungry. Because of this, Russia left the Three Emperor's League. This league consisted of Germany, Austria-Hungry, and Russia. After this occurred, Germany and Austria-Hungry formed a triple alliance with Italy. In 1890, Russia formed an alliance with France because they were afraid of being attacked by the triple alliance. A few years later Russia and France would allie with Great Britain to form the Triple Entente.   Ã‚  Ã‚  Ã‚  Ã‚  The big day for the Russians came on July 30, 1914 when Czar Nicholas II ordered Mobilization of his troops against Austria-Hungry and Germany. Russia decided to make their move when Austria-Hungry attacked Serbia. England and France decided to support Russia in their war with Austria-Hungry. In the first few weeks, The Russians took Germany and Austria-Hungry by surprise and invaded East Prussia from both the south and the east. Then the Russians were beaten senseless by the Germans at Tannenberg (Poland). In this battle alone, the Russian casualties reached 120,000. The assassination of Czar Nicholas II and his family cleared the way for Lenin to be in Control and take Russia out of the war.   Ã‚  Ã‚  Ã‚  Ã‚  In the Game Diplomacy, Russia had the strategy of the normal beginner. Don't Lose! For about the first few moves we remai... ...nd more of the south if the game had gone a little further. Our alliances helped along the way but they helped the most when we squashed our allies and enemies with betrayal.   Ã‚  Ã‚  Ã‚  Ã‚  In the real WWI, Russia did not have the same outcome as we did. They were caught up in the Russian revolution which pulled them from WWI. Russia Allied with France and England. This helped them attack on multiple sides of the Central Powers. By the end of WWI Russia was poor and weak.   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion, the way that we played the game as Russia and the way that the real Russia fought in WWI may not have been the same. But we both fought Germany and we both maintained the west for at least a little while. It is probably a good thing that Russia lost WWI because with them winning the communist party would probably be much bigger today. Anyway, I enjoyed playing this game. At first I had no idea how to play which helped me play dumb with Kevin. After I learned a little bit i was able to stab him in the back and take most of his land. If we ever played this game again I would change a few things but my result would definitely be the same. We will Win!

Write Feature Story

What Are Feature Stories? Feature stories are human-interest articles that focus on particular people, places and events. Feature stories are journalistic, researched, descriptive, colorful, thoughtful, reflective, thorough writing about original ideas. Feature stories cover topics in depth, going further than mere hard news coverage by amplifying and explaining the most interesting and important elements of a situation or occurrence. Feature stories are popular content elements of newspapers, magazines, blogs, websites, newsletters, television broadcasts and other mass media.While journalists reporting late-breaking hard news don't have enough preparation time and copy length to include much background and description, writers of features have the space and time to evoke imagery in their stories and fill in details of the circumstances and atmosphere. A feature story is not meant to report the latest breaking news, but rather an in-depth look at a subject. Feature articles range fro m the news feature that provides sidebar background to a current event hard news story, to a relatively timeless story that has natural human interest.Features generally are longer than hard-news articles because the feature penetrates deeper into its subject, expanding on the details rather than trying to concentrate on a few important key points. In hard news stories, often referred to as inverted pyramid style, the reporter makes the point, sets the tone, and frames the issue in the first paragraph or two. In a feature story, on the other hand, the writer has the time and space to develop the theme, but sometimes postpones the main point until the end. The whole story does not have to be encapsulated in the lead. Typical typesThere are many kinds of feature stories. Here are some popular types: Human Interest: The best-known kind of feature story is the human-interest story that discusses issues through the experiences of another. Profiles: A very common type of feature is the pr ofile that reveals an individual's character and lifestyle. The profile exposes different facets of the subject so readers will feel they know the person. How-To: These articles help people learn by telling them how to do something. The writer learns about the topic through education, experience, research or interviews with experts.Historical Features: These features commemorate important dates in history or turning points in our social, political and cultural development. They offer a useful juxtaposition of then and now. Historical features take the reader back to revisit an event and issues surrounding it. A variation is the this date in history short feature, which reminds people of significant events on a particular date. Seasonal Themes: Stories about holidays and the change of seasons address matters at specific times of a year. For instance, they cover life milestones, social, political and cultural cycles, and business cycles.Behind the Scenes: Inside views of unusual occup ations, issues, and events give readers a feeling of penetrating the inner circle or being a mouse in a corner. Readers like feeling privy to unusual details and well kept secrets about procedures or activities they might not ordinarily be exposed to or allowed to participate in. Non-fiction stories Feature stories are journalistic reports. They are not opinion essays or editorials. They should not be confused with creative writing or works of fiction. The writer's opinions and attitudes are not important to the story.The writer keeps herself or himself out of the story. Writing in the third person helps maintain the necessary distance. Telling stories Hard news stories report very timely events that have just occurred. Feature stories, on the other hand, are soft news because they are not as timely, not as swiftly reported. Feature writers have the extra time to complete background research, interviews and observation for their stories. Here are some suggestions for polishing featu re writing skills and developing an eye for feature story ideas.Feature stories give readers information in a pleasing, entertaining format that highlights an issue by describing the people, places, events and ideas that shape it. Feature stories are really more like nonfiction short stories than hard news stories. While there should a news peg for the existence of a story at a particular time, the immediacy of the event is secondary in a feature story. In fact, sometimes there is no immediate event. The power of a feature story lies in its ability to amplify the focus on an issue through first-rate story telling, irony, humor, human appeal, atmosphere and colorful details.Features have a clear beginning, middle and end and are longer than hard-news stories. Gathering data Journalists use three tools to gather information for stories: observation, interview and background research. After completing these, the writer brings the story to life through colorful description, meaningful a necdotes and significant quotes. These elements are obtained when interviewing and observing by jotting down everything encountered – smells, noises, colors, textures, emotions, details seen and heard in the surroundings. The journalist keeps an open mind while interviewing subjects and researching sources.The writer avoids steering the story or imposing personal ideas on the sources. The writer avoids deciding on the theme of the story until sufficient information has been gathered to show a direction or point of view. Story format The information in a feature is organized differently from hard news stories. Sometimes a writer uses several paragraphs of copy at the outset to engage the reader before getting on with the main elements of the story. After the title and opening paragraph grab a reader, narrative hooks are used to persuade the reader to continue reading.These hooks are attractive story elements such as action, mystery, drama or appealing characters intended to pu ll the reader forward through the story. They are complex narratives that come to life through colorful description, meaningful anecdotes and significant quotes. In hard news stories, the reporter makes the point, sets the tone, and frames the issue in the first paragraph or two. In feature stories, the whole story does not have to be encapsulated in an inverted pyramid lead. The writer can develop the storyline in a variety of ways and choose to postpone the main point until later in the copy or even the end.A writer can choose to tell the story out of order to engage the reader's interest. A story could begin with a dramatic moment and, once the reader is curious, the story could flash back to the history needed to understand it. A story-within-a-story could be used with a narrator in the outer story telling the inner story to satisfy the curiosity of readers. A storyline could alert readers that the story began in a way that seemed ordinary, but they must follow it to understand what happened eventually. As with any news reporting, feature stories are subject to the journalistic standards of accuracy, fairness and precision.The quality of a story is judged on its content, organization and mechanics. Features writers use The Associated Press Stylebook for correct journalistic style. How long are these articles? Newspaper features often are 500 to 2500 words in length. Magazine features usually are 500 to 5,000 words. Features on websites and blogs generally range from 250–2500 words, but hard drive space is relatively inexpensive so the length could vary dramatically through the use of non-linear hyperlinking of content. Any medium might use a shorter or longer story than usual, depending on its perceived value.Attention spans seem to grow ever shorter so brevity is valued. More than ever, all writing today needs to be clear and concise. Illustrations Every story is illustrated, usually with one or more photographs, but the art can be drawings, painti ngs, sketches, video or machinima, colorful graphs and charts, or other creative expressions depending on the medium for which the feature is packaged for dissemination. Is this just for print journalists? As newspapers and other print media face stiffer competition today from Internet news media, more feature stories are published because they can be more engaging to read.Wire services, such as the Associated Press and reuters, which once distributed mostly hard news, now send feature stories to members. Public relations professionals frequently write feature articles. For instance, a company newsletter story profiling employees voluntarily helping the local community could benefit employees and their families as well as the firm's stockholders. Or a profile of a corporate CEO could be released to media when the firm makes news. Broadcast journalists use human interest stories, profiles, historical pieces, seasonal packages, behind the scenes revelations and even how-to description s.These can be seen and heard everywhere in television and radio news. A typical television news package includes an edited set of video clips for a story narrated by a reporter following a written script. Unlike a magazine article, for example, the TV feature story also will have audio, video, graphics and video effects. A news anchor with an over-the-shoulder graphic will be seen reading a lead-in introduction before the package is aired and concluding the story with additional information called a tag.

Impact of Global and Local Media Advertisement on Children Essay

Abstract: Children have become much more interested watching TV over many years and it has become a primary action to some lives. Typically, children begin watching television at an early age of one year, and by the age two or three children become enthusiastic viewers. This has become a problem because many children are watching television and the shows that they are watching (even if they are cartoons) have become violent and addictive. Now a days they are addicted to watching TV .Comparatively spending hour for playing is less than watching TV, play video games. TODAY all TV ads focused on  children to attract consumers and were targeting the child viewer. Children in the 5-15 years age group want to buy products (by the influence of ads). Monitoring of advertisements has become essential. Children that have large amounts of TV time have increased weight problems, decreased academic performance, and decreased socialization skills. Thus the present study aims to find the how TV Advertising influences their children’s and how it affects their health in Pondicherry. Key Words: Advertising, children, Influence, television. INTRODUCTION: Since the middle of the twentieth century, television has grown from a novelty to a fixture in 90 percent of Indian households. Over time, the character of the medium also changed dramatically. Once offering only three principal broadcast networks, viewers’ choices now may extend to more than a hundred channels. Children are consumers of a variety of media, including computers, video games, print media, videotapes, music, and television. Although television is the most commonly used medium, viewing time varies with age. From two to seven years of age, children’s viewing time is about two hours per day. Increasing through childhood, it peaks at about three and a half hours per day during middle school before dropping off to about two and a half hours per day during adolescence. CHILDREN in India now spend about three hours a day in front of the television screen. An average child is estimated to have watched 5,000 hours of television by the time he or she enters first grade and 25,000 hours by the end of high school — more time than would be spent in a classroom earning a college degree. Television has become a potent agency of socialization because like the family, school, and peers, it directly provides the child with experiences which shape their attitudes and influence their behaviors. In evaluating television’s influence on children, it is important to view this medium as an element in a matrix of influences in a child’s social environment.  Television seems to become a growing source of parental anxiety. Parents worry most of all about the amount and kinds of programs their children watch, and definitely these fears are legitimate. ADVERTISEMENT AND CHILDREN: Advertisements encourage the children to persuade their parents to purchase the products shown in the commercials, whether useful or not. The little ones tend to get adamant, if they are not bought the product. Children often tend to misinterpret the messages conveyed in commercials. They overlook the positive side and concentrate more on the negatives. Many advertisements in the present times include dangerous stunts, which can be performed only by experts. Even though the commercials broadcast the statutory warnings with the ad, the kids often try to imitate the stunts at home, with fatal results. The flashy advertisements broadcast in television generate impulse shopping in children. Children, after watching the glitter of commercials, often lose the ability to live a life without materialistic joy. The kids usually get more attracted towards the costly branded products, such as jeans and accessories. They disregard the inexpensive, but useful, ones that are not shown in the commercials. Advertisements have an indirect effect on the behavior of children. They might develop temper tantrums, when deprived of the latest toys and clothes that are shown in the commercials. The personal preferences in clothing, toys, food and luxurious of children are altered by the advertisements, to a great extent. Junk foods, such as pizzas, burgers and soft drinks, are heavily promoted during children’s TV viewing time. This develops a craving for fatty, sugary and fast foods in kids, thereby affecting their health adversely. BELOW ARE FINDINGS FROM SOME OF THE MORE RELIABLE STUDIES. In last 20 years impact of TV advertisements on children memory and behavior is the major topic of debates in countries open for market competition (Boddewyn, 1984).Till 1988 advertising expense of TV program raised up to $500 million approximately (Leccese, 1989). While looking at the children responses to TV advertisement a research experiment revealed that children’s  food choices especially in snacks are based on their exposure to TV commercials (Gorn and Goldberg, 1982). Atkin (1981) also confirmed these findings in his experimental study and found that the children with heavy exposure to TV advertisements are more likely to recall those brands while shopping in the market and with their parents. Those children demand advertised food products and toys while moving in market with their parents. Children ranging in between 6 to 11 years of age watch TV commercials 3 hours a day and it is estimated that over the period of a year average child see about 20,000 advertisements (Adler et al, 1980). Most of the research in consumer behavior and specially on advertisement impact on children has focused two major points :(1) impact of TV commercials in shaping behavior and its positive or negative influence on children life and habits.(2) Role of TV commercials on the development and growth mental as well as physical of the children’s(Donohue, Meyer and Henke,1978). RESEARCH DESIGN: The aim of the research is to study the impact of TV advertising on impressionable minds of the children & it effects on their attitude & health. This paper deals with various factors like nature of the children, their likes & dislikes, the parent’s role in decision making & the influence of advertising on the buying habits of the kids. The data collection was done using convenience sampling method in the form of questionnaire. Analysis of data has been done using CHI-SQUARE test methods such as observed frequency table ,Expected frequency table . This paper not only concentrates on the findings but also suggests corrective measures to be taken up to minimize the after effects of the advertising world which will be always on the upsurge. The number of children exposed now to the ad world will surely increase as newly found segment will be heavily dosed for surviving in this competitive market. So this research paper aims at taking precautionary steps in the ethical front of the advertisers and of course on the parental & children’s front. PROBLEMS: 1. Could be more time consuming 2. It could have serious detrimental outcomes on both mental and even  physical health of children 3. Significant harmful effect on academic performance, poor grades and schoolwork 4. Negative influence of beliefs and behaviors OBJECTIVE OF THE STUDY: 1. To investigate the impact of level in Pondicherry state 2. To study the psychological attitude and health condition of children in Pondicherry state. 3. To discuss the effect of media advertisement in family especially young children. 4. To study the economic fluctuation by media advertisement. 5. To analysis the changing face of children over the year 6. To become proactive in learning to choose and use media advertisement wisely METHODOLOGY FOR IMPACT OF MEDIA ADVERTISEMENT ON  CHILDREN IN PONDICHERRY STATE: 1. Quantitative Data collection methods a) Experiments / clinical trials. b) Observing and recording well-defined events (e.g., counting the number of persons) c) Obtaining relevant data from management information systems. d) Administering surveys with closed-ended questions (e.g., face-to face and telephone interviews, questionnaires etc). e) Primary Data collection 2. Interviewing method a) In depth interview b) Face to face interview c) Telephone interview d) Observation method e) Computer Assisted Personal Interviewing (CAPI) 3. Questionnaires a) Paper-pencil-questionnaires b) Less structured protocols c) Heavily on interactive interviews 4. Through Media Awareness Network a) (www.media-awareness.ca) Web based questionnaires 5. Qualitative methods a) In -depth psychological analysis b) Observation methods c) Document review 6. Survey methods a) Sampling in research b) Cross section study and longitudinal studies 7. Statistical Analysis HYPOTHETICAL CONCEPT: The children of Pondicherry State have been seriously affected by the television advertisement; which is leading serious detrimental outcomes on mental and physical health. My study goes to reveal a positive co relationship exists between time spent with television and its impact on the buying behavior of a child and its influence on family spending and skipping of concentration from their studies. RSULT AND DISCUSSION: Data Collection Primary data A questionnaire was prepared for getting the view of parents and their kids on the purchasing choices and eating habits of kids. It was mainly directed towards what kind of impact does the advertising has on the impressionable minds & how advertisement decides their buying and eating habit. The survey had to be done at the point of purchase. So it was carried out in food malls where the brands are sold & places like Richi Richi , Jaya Emporium – Pondicherry & places like schools where we can actually meet the parents. Second part of the survey was conducted in my college â€Å"Achariya Arts And Science College Villianur ,Puducherry. In my collage.